Over half (57%) of customers are ready to spend more on a brand they feel emotionally connected to, and even more (76%) will choose such brands over their competitors.
Today's clients expect more than just high-quality service. They seek to engage with brands that are authentic, trustworthy, and personally meaningful.
So, how can your retail service franchise build deeper, more meaningful connections with customers?
MyTime’s Branded Guest App is designed to enhance these connections, increasing the likelihood that clients will return to your business in person or on the go.
Once clients download the app on their iOS or Android mobile device, they can schedule appointments, access their booking history, secure memberships, purchase gift cards, and much more.
With a Branded Guest App, businesses can customize everything from the intuitive user experience to the colors, logos, and images that will reflect their unique brand identities across all customer touchpoints.
As a service-based franchise, forging strong connections with clients is essential, yet challenging due to constantly evolving customer expectations. To attract more customers and build loyalty, you must understand these preferences deeply.
Digital booking is no longer a luxury—it's an expectation. In fact, [94% of respondents](https://techreport.com/statistics/business-workplace/appointment-scheduling-statistics/#:~:text=The facts show that about,convenient way to book appointments.) prefer scheduling with businesses that offer online booking, with 92% of overall bookings happening on mobile devices.
By offering a mobile app, you show that you understand and cater to your clients' preferred methods of interaction.
While many multi-location brands offer digital solutions, not all provide a superior client experience. Only 12% of mobile websites are rated as satisfactory by users, leading 60% to prefer interacting with businesses via their designated mobile apps.
MyTime’s Branded Guest App allows your retail service business to provide:
Building strong client relationships requires ongoing dialogue and engagement. MyTime's Branded Guest App offers tools to foster this, such as:
These features are critical for building a loyal client base, as consumers are more likely to return if they experience personalized, continuous support throughout their journey with your brand.
Even with a deep understanding of client needs, businesses may lack the technology to make interactions truly convenient.
MyTime’s Branded Guest App solves this by offering a tailored solution that meets the unique demands of franchises and multi-location businesses.
“One of the many reasons we chose MyTime was the customization available in the Branded Guest App. It has allowed us to send out promotions and discounts that have really pushed people to book through the app.”
As a result, businesses that use the Branded Guest App are able to accelerate growth through a powerful set of features.
Clients value accessible and practical solutions. How can you make appointment scheduling effortless for your clients?
Introduce easy self-booking through the Branded Guest App. MyTime’s research shows that 43% of clients prefer to book outside of business hours. Using the app, clients can easily book and manage their appointments at any time.
According to a study by Vonage, consumers crave digital interactions that feel personal.
MyTime’s 2-way messaging helps the staff and clients communicate their needs, creating a transparent and real-time communication channel between a business and a customer.
Messages are easily accessed within the app, and can be text-based or include images relevant to the conversation. For example, clients might want to send reference photos before visiting a salon, barbershop, or pet grooming franchise to discuss styling options.
Customers will be notified by push notification anytime you send them a message, ensuring high visibility. Also, they can use this channel to inform the business if they’re late for an appointment or have any pressing questions.
In the MyTime app, clients can access automated reminders, two-way messaging, upcoming events, classes, memberships, referral programs, and more. For example, you can use the app to send appointment reminders, intake form requirements, or targeted campaigns.
As a franchise or multi-location chain, you can customize the app to provide your latest service menu. Update waitlists and add all the relevant information to ensure your offerings are accurately reflected at each location.
Businesses can leverage their clients’ history to build marketing campaigns and promotions that target audiences based on the services or products they prefer. These campaign and engagement metrics matter because they show you how to increase revenue growth opportunities and improve customer retention rates through increased connectivity.
The app is helpful not only for clients but for franchisees and staff as well. The Branded Guest App is only a small part of MyTime’s complete technology stack.
The Branded Guest App is a powerful extension of MyTime’s customizable dashboard that franchises and multi-location businesses use to manage and streamline every aspect of their business. Including:
From accessing vital statistics to making bookings and payments effortless, the Branded Guest App gives you everything you need to make positive impressions on your clients and grow your franchise.
MyTime’s consumer app is designed to boost the profitability of your retail services business. Each franchise can customize the app to showcase service bundles, classes, or products, increasing upsell opportunities every time a client interacts with the app.
Highlighting the benefits of your membership and referral programs encourages customers to make purchases or schedule services at the moment they are most engaged with your brand — when they’re using your app.
MyTime’s Branded Guest App changes how you engage with your customers, coordinates your day-to-day operations (transactions, booking, inventory, and more), and increases your bottom line.
Here is what one of our clients says about the Branded Guest App:
“The app has given us flexibility and control that we haven’t had with other systems, allowing us to own that presence and real estate on the user's phone.”
Is your brand always within reach for your clients?
To read more about how the Branded Guest App can help your business thrive, download the feature one pager below.
Interested in seeing the Branded App in action? Schedule a free demo with our team today.