For multi-location retail service businesses and franchises, managing marketing campaigns and promotions can quickly become overwhelming. Disconnected marketing tools lead to inconsistencies across locations, making it harder to maintain brand identity and target the right audiences. Even centralized solutions often fall short in providing the critical client data and insights needed for truly effective campaigns. At the same time, promotion management can become chaotic, with multiple locations running different offers, limited visibility into performance, and no clear way to optimize promotions for revenue growth. Without the right tools, businesses risk wasting time and resources on ineffective campaigns.

To address these challenges, MyTime introduces four upcoming and released features designed to simplify marketing and promotion management for multi-location businesses:

Key Feature: Global Marketing Module

For franchises and businesses with multiple locations, scaling marketing and engagement efforts requires maintaining a consistent brand while ensuring campaigns resonate with each local market. However, a centralized marketing solution is only as effective as the data behind it—without the right insights, campaigns risk reaching the wrong audience at the wrong time. In the competitive retail services space, businesses can’t afford fragmented messaging, inconsistent customer experiences, or inefficient campaign execution.

The Global Marketing Module, which is currently in beta, solves these challenges by enhancing MyTime’s powerful marketing tools, giving corporate teams greater control over campaign creation and distribution across locations. With integrated client and appointment data, corporate teams can craft business-wide marketing strategies and build a library of effective campaign templates and automated messages. This ensures that every location has easy access to high-quality, on-brand campaigns, while still allowing for localized customization where needed.

Why This Feature Matters:

• Corporate-Led and Location-Ready Campaigns: Corporate teams can ensure brand-wide consistency in broader marketing strategies by sending campaigns directly from the parent account. They also maintain a centralized library of branded templates and unified automated messages, such as SMS appointment reminders, that locations can utilize.
• Brand Consistency with Local Flexibility: Corporate teams provide brand-aligned campaigns and automated messages while allowing locations to adapt as needed. This balance ensures consistency while allowing for the flexibility to engage local markets effectively.
• Standardized Email Themes and Messaging Guidelines: Corporate teams can define key campaign themes and elements as well as settings for automated transactional and marketing messages such as service specific instructions and automated flash sales. This centralized control establishes a cohesive customer experience at every location.
• Smarter Targeting with Client Data: Because MyTime’s marketing tools are fully connected to client profiles, booking history, and engagement data, businesses can craft campaigns that are more personalized and effective across locations.
• Effortless Campaign Execution: Instead of each location building campaigns from scratch, corporate can take greater ownership of marketing initiatives while providing everything franchisees and store managers need to quickly launch pre-approved campaigns with just a few clicks.
• Transparent Overage Management: Email and SMS overage charges are applied at the child account level, ensuring each location is responsible for its own usage while maintaining the flexibility to send global automated messages without unexpected corporate-wide costs.

Ensuring Strategic Efficiency in Marketing

MyTime’s Global Marketing Module empowers multi-location businesses to optimize marketing efforts, enhance consistency, and make data-driven decisions. By centralizing marketing management, businesses can streamline campaign execution across locations, eliminate inefficiencies, and improve overall marketing performance. With the right tools in place, companies can maximize resources and ensure each location contributes to broader organizational success.

Dive Deeper with MyTime’s New Support Center:

• Global Campaigns
• Global Automated Messages

Smarter Promotions Made Easy

Efficient promotion management is crucial for businesses looking to engage customers and drive revenue while avoiding the complexity of handling multiple campaigns across various locations. In multi-location businesses, promotions often become difficult to track, target, and optimize. A successful strategy requires centralized tools that offer control, flexibility, and visibility over all promotional efforts, making it easier to execute, measure, and maximize results. MyTime’s enhanced promotion features provide businesses with the tools to streamline and customize promotions, ensuring consistency and efficiency across all touchpoints, both in-store and online. MyTime enhances promotional efforts by providing businesses with the ability to easily manage, customize, and optimize their campaigns across multiple locations. Here’s how:

Key Feature: Seamless Online Promotions

MyTime's Promotions tool now offers greater flexibility, allowing businesses to configure individual promotions for use in-store and online or exclusively during in-person transactions. This update gives businesses more control over how and where promotions are applied, whether to maximize engagement with online offers or strategically drive in-store visits. By tailoring promotions to their specific goals—such as encouraging direct interactions or broadening reach across channels—businesses can optimize their marketing efforts to drive revenue and growth on their terms.

Why This Feature Matters:

• Flexible Promotion Strategy: Businesses can choose which promotions are available both online and in-store or restricted to in-store use, ensuring they align with their growth goals.
• Drive Engagement & Foot Traffic: Online-enabled promotions increase customer reach, while in-store-only offers help attract walk-ins and encourage personal interactions.
• Optimized Revenue & Control: Businesses can strategically manage promotions to balance customer incentives, control discount usage, and maximize profitability.
• Simplified Management: A single platform makes it easy to configure, track, and adjust promotions across all sales channels.

Discover how to setup Online Promotions on MyTime’s new Support Center.

Key Feature: Targeted Promotions for Specific Packages & Memberships

Another powerful feature of MyTime is its ability to create Targeted Promotions for Specific Packages & Memberships. This allows businesses to design promotions that more precisely reflect the value and target audience of each package and membership. By personalizing promotions and tailoring them to meet the purchasing behaviors of different customer segments, businesses can increase profitability and enhance loyalty by offering deals that align more closely with the needs and specific interests of target customers.

Why This Feature Matters:

• Personalized Offers: Targeting specific packages or memberships ensures that promotions are relevant to each customer segment, improving engagement.
• Boosts Profitability: By offering tailored deals, businesses can increase the value of promotions and drive greater revenue from their most loyal customers.
• Enhanced Loyalty: Personalized offers help businesses build stronger relationships with customers, fostering long-term loyalty and repeat business.

Use MyTime’s New Support Center to Learn how to Target Promotions for:

• Specific Memberships
• Specific Packages

Key Feature: Promotion Insights

MyTime’s Comprehensive Promotion Management & Insights feature provides businesses with greater visibility and control over all ongoing campaigns. The promotion management dashboard allows businesses to easily track, adjust, and optimize their promotions. With key details like promo codes, barcodes, and auto-apply settings readily available, businesses can make informed decisions to ensure the success of their promotional efforts.

Why This Feature Matters:

• Improved Campaign Visibility: Businesses can access detailed information on all ongoing promotions, ensuring they’re always in the know.
• Real-Time Adjustments: The ability to track and modify promotions on the fly ensures that businesses can quickly adapt to changes in customer behavior or campaign performance.

Considerations for Effective Promotion Management

While MyTime provides powerful promotion tools, businesses should be mindful of the following to ensure optimal results:

• Flexibility vs. Control: MyTime’s flexible promotion options allow businesses to target specific customer segments, but some settings may be centralized. Businesses should balance centralized control with local adjustments to ensure campaigns meet both brand consistency and regional needs.
• Promotion Redundancy Risk: With multiple locations running promotions simultaneously, businesses need to ensure that promotions do not overlap or cause confusion. Having a clear strategy in place for managing overlapping campaigns can help mitigate this risk.
• Visibility Across Multiple Locations: While MyTime offers centralized management, businesses must ensure that local teams have the tools and knowledge to monitor and adjust their campaigns as needed, ensuring promotions are executed effectively at each location.

See MyTime in Action

By centralizing your marketing, promotions, and customer engagement in one cohesive platform, MyTime gives businesses greater control and visibility. This unified approach allows you to create high-impact campaigns that resonate with customers, while eliminating the complexity of managing fragmented tools. It ensures all locations are aligned and working toward the same goals. With MyTime, businesses can focus on driving results without the hassle of disconnected systems.

Impact of MyTime Marketing & Promotion Solutions

• Drive More Successful Marketing Strategies: Achieve consistency in branding and messaging across all locations, helping businesses maintain a strong, unified presence.
• Increase Measurable Engagement: Use highly configurable promotions with easy management tools to track performance, ensuring promotions are both impactful and optimized for success.
• Better Targeting: Leverage integrated data, configurable automation, and in-depth insights to refine promotional strategies and ensure efforts are focused on the right audiences.

Ready to simplify your marketing and promotions? Reach out to your account manager or the Support Team to learn more.

Not a current customer, no problem → Book a demo today and see how MyTime can transform your business.